Urban Planning In China Research Paper Example | Topics and Well Written Essays - 2000 words

Urban Planning In China - Research Paper Example Transportation challenges drive the China’s urban transport policy. The local authorities in, therefore, localize this system to manage transportation crisis in particular cities. Beijing is the capital city of China, business, and transportation hub. It has a sophisticated transport system comprising of the road, air, and bicycle railroads. The city also has a large population living with many registered cars on the roads. The result is widespread traffic congestion in the city. Usually, the city is gridlocked, and the situation seems to be on the rise (Wang, Zhang, Cao & Liu, 2012). Traffic problems in Beijing result from rapid urbanization, increasing inhabitant earnings and the national policy that encourages automobile ownership among the citizens as a strategy for promoting economic growth. These complications lead to serious problems affecting urban growth, quality of urban life and the overall economic development, for instance, longer time in commuting. Hence, the gov ernment through the relevant authorities works to combat the congestion and provide better transportation systems for the city.  The Beijing Municipal Committee of Transportation performs most of the planning and implementation of transportation interventions. The committee undertakes national guidelines, laws and policies, regulations and codes for the development of transportation sector. In addition, the body has mandates of inspecting and supervising the implementation of major infrastructural projects to decongest the city.

Companies should avoid working with charities, because donation from Essay

Companies should avoid working with charities, because donation from products are forcing people do donate - Essay Example â€Å"Some charities do better than others. Some receive 70% or 80% of each dollar raised. But many fall into the dismal category, receiving as little as 33% of each dollar raised† (Fritz, para.4). Companies should not work with charities, as donation through product selling is actually forcing people to donate when they have better ideas where to donate their money. Pink Ribbon Inc. is an internationally operating charity organization, registered in New York. The aim of this organization is to create a global community that supports breast cancer patients. To introduce it from its own website: The Pink Ribbon Foundation Charity Number 1080839 is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment (Pink Ribbon Foundation). There are many wa ys to donate in this charity supported by Pink Ribbon. You can email or call, participate in person at their workplace, or purchase Pink products to participate in the donation. However, the point that is to be discussed here is whether or not it is worth going to Pink Ribbon to buy its products for donation. We already know that consumers are very easily convinced, as they are very sentimental, especially about sensitive issues like breast cancer. Eberlein (para.1) writes in her article that if price and quality of two products are equal, then it is very likely that consumers go for that product which is supported by a sensitive cause. The for-profit organizations selling these products send a portion of the purchase price to the non-profit charity organizations, which use this money for research purposes and other health related causes. Same is the case with Pink Ribbon. Companies share the profit with the non-profit organization supporting the cause of breast cancer elimination. However, the consumers never know what portion of their spent money is going to the cause for research purposes, and how much the company is keeping to itself. It is very important for the consumers to know whether the charity raising campaigns are making the donations useful enough or, being specific, significant enough in amount to support the research purposes. First of all, a product with a pink ribbon on it never guarantees that it is the same company that is supporting the charity. Just viewing a pink ribbon and buying the product will not serve the purpose. It is important to see the name of the company and the charity tie-in in the packaging of the pink product. Even if it is there, the consumer is unaware of the process that follows after he has paid. We may also assume that the consumer is being forced to pay for donations through being manipulated to pay for sensitive causes. That is, companies lure consumers to pay because they are soft-hearted. The consumer must be awar e of the portion that is going to the charity. If the company is sending just a few bucks to the charity, it is not necessary to experience that added feel-good bonus when you can buy the same product somewhere else with the same price. Pinkwashing is also very crucial. This is the term used for the ability of assessing whether the pink ribbon labeled on a product that one is buying is linked to something that is dangerous for health. Kentucky Fried Chicken used pink buckets to support the breast cancer programs, but proved to be a bad choice because

Part 4 Analysis, Evaluation of GoalsObjectives Essay

Part 4 Analysis, Evaluation of GoalsObjectives - Essay Example Lay, (Chairman and CEO of Frito-Lay), through the merger of the two companies in 1965. Pepsi is known for aggressive marketing campaigns and setting challenging targets for it. Goals must be set after studying the market dynamics as well as the strengths of the company. The SMART model for setting goals was developed by psychologists as a comprehensive tool for the goal-setting exercise. As per this model goals must be; Specific, Measurable, Attainable, Relevant, and Time-bound. One of the immediate strategic goals of PepsiCo was to take on Coca-Cola, its age-old rival in the soft drink segment. In fact the "cola war," which describes mainly the on-going battle between Coca-Cola and Pepsi for supremacy in the soft drink industry, dates back to the 1950s when Pepsi's corporate focus became "Beat Coke" (Yoffie, 2004). Since then, they have battled domestically and globally for market share and sales, with a tremendous amount at stake. Both of them seem to be regularly updating the information about their rival as there seem to be no secrets in the beverage category, with Coca-Cola and Pepsi typically releasing new products in unison. To this end PepsiCo launched a "Pepsi Challenge", a blind test of taste, from 1975 to 1983. In this test Pepsi came out victorious as the preferred taste over Coca-Cola. Therefore it is quite apparent that PepsiCo succeeded in attaining this goal. PepsiCo is ranked 21st amongst Fortune 500 companies in 2005. Profit maximization and earning revenues from its operations happens to be the prime goals of any company. To this end companies try to establish their brands amongst the customers, which forms another goal in itself. In today's market driven economy concept, the art of communication to existing consumers as well as prospective consumers takes a great deal out of the managerial brain storming sessions. Establishing the brand equity goes a long way towards earning good sales revenues and earning the all important brand loyalty. PepsiCo has indeed invested huge amounts in establishing a brand identity. Philanthropy is an important means of establishing the brand identity. PepsiCo has also expressed its commitment towards promoting Healthier Lifestyles (PepsiCo, 2005). It supports programs which help consumers with the "calories out" side of the equation as well. A SMART program from the stable of PepsiCo, aspires for a healthy living for its consumers. Such programs help in generating lot of goodwill for the company, which indeed benefits the company and its business prospects. Though company's stated goal is to support 'more active lifestyles for families and kids' - and get them to "move more" (PepsiCo, 2005). Another important goal that the company has set for itself is to have the reach of PepsiCo's products such that the products are available to consumers whenever and wherever they want it. To this end, the company has ahead with strategic tie up with many internationally renowned brands. Out of the 13 largest food and beverage brands sold in US supermarkets, 7 belong to PepsiCo. Owing to its operation in global market space, PepsiCo has been able to generate three major sustainable advantages which give it a competitive edge over its rivals. These advantages are (PepsiCo, 2005) basically the strong brand identity, Company's proven ability to innovate and create differentiated products, and a powerful 'go-to-market' system. Company has been able to implement the strategies

SABMiller Strategic Marketing Plan Lab Report Example | Topics and Well Written Essays - 1000 words

SABMiller Strategic Marketing Plan - Lab Report Example SABMiller’s vision is to be the most admired company in the global beer industry; they are slowly accomplishing this by becoming the world’s largest brewers. SABMiller own over 200 brands of beer, they employ around 70,000 people in 75 countries, on top of this they are also the largest bottlers of coca-cola products. In Australia, SABMiller own over 58 beer and cider brands that are in the Australian Market. In late 2011, SABMiller bought out Fosters Group Limited which provided them exposure to the Australian beer and cider market. SABMiller believe that their competitive edge comes from their superior marketing and branding as well as having an understanding that every brand has a story and heritage that will always sit close to home within the local communities. SABMiller is such a successful company because they believe in corporate social responsibility and looking after the local community. They know, to succeed, you must be aware of and be able to manage your st akeholders, whether their employees, management, local community groups, local breweries, government and the media. It is for this reason that SABMiller is successful and able to be the largest brewer globally, they understand the needs of their business, both internationally and locally. Fosters Group Limited Fosters was first developed in 1888 when two brothers, William and Ralph Foster, first brewed Fosters Lager. Fosters Group Limited is part of the world’s largest brewing groups SABMiller. Fosters places it primary focus on its brewing activities as the majority of its sales revenue is driven from Carlton United Brewery. The majority of their business is done in the Australian and Pacific regions. Fosters employs approximately 2000 people, with most of those employees being employed in Australia. Fosters does trading in more than 45 countries and is the leading provider of premium beverages in beer, cider, spirits and non alcoholic drinks. Fosters Group limited prides th emselves on being the leader of innovation by investing in their brands and maintaining the highest quality standards. They wish to remain steadfast in market. Carlton United Brewery Carlton United Brewery was founded in 1854 in Melbourne, Victoria. It was in 1907 that Carlton United Brewery and Fosters joined forces, in 1983 Fosters Group Limited bought out Carlton United Brewery making the merger official. Carlton United Brewery has more than a 50% market share in the off-premise beer category. Carlton United Brewery is the largest producer of cider in Australia, producing 3 of the top rated brands. In 2007 Carlton United Brewery transformed into a franchise distribution model creating an easier way to service customers and produce top quality customer service. Due to the franchise distribution model Carlton United Brewery is now able to service over 17,000 customers and 20,000 total including hotels, clubs, liquor stores, restaurants and bars with around 800,000 deliveries made a round Australia each year. Strongbow Cider Strongbow cider was first produced in 1887; it was not until 1970 that Strongbow was first introduced into the Australian market. Bulmers was the first company to produce Strongbow, they held onto Strongbow until 2003 when Fosters Group Limited bought them out. Fosters Group Limited continue to produce and distributes Australia’s leading cider brand, Strongbow consists of five different product types they are Strongbow clear, original, dry, sweet and pear cider. 3.2 SBU The Small Business

Final report Essay Example | Topics and Well Written Essays - 1000 words

Final report - Essay Example In my capacity, I was entitled to: evaluate the effectiveness of the payment methods provided by the Al-Rahal Auto & Finance, Inc.; Set solutions to lack of payments by customers as scheduled; and to Simplify techniques of sending and/ or receiving clients’ insurance information. # A description of key projects or assignments completed All the above assignments actually formed the basic functions of the organization. This means therefore that the organization had to ensure their completion through ensuring simplicity of the systems to be used but keeping them very secure to deter possible hacking; sensitizing the organization on the need to set up a customer care unit to offer assistance to the clients in case of any problems; and using both e-mail and physical addresses for the attainment of both soft and hard copies of the same information. # How the work completed relates to the domain of International Business By carrying out all the mandates and plans of the organization, as set to meet the needs of the local and international clients efficiently and with ease recommended, the international business domain will obviously be achieved. Besides, the services of this organization are never restricted to any particular region/ country but for everyone interested. # Lessons in relation to the domain of international business The domain of international business requires operations within clients’ expectations and the internationally stipulated guidelines. To keep by this, the organization generates multilevel frameworks of its specific aims for the international business, leading to proposition, which in return broadens the focus and compares this firm to related disciplines. This strategy provides pathways that maintain the organization’s international business richly relevant for a high number of communities affected by the international business. It is therefore true that this experience has exposed me to the modern practices of business in a global context. # New skills/knowledge acquired As an international intern I was able to gain a sound investment portfolio that is broadly diversified and consistent with the main investment objectives of growth, income, or a combination of both, for the purpose of ensuring business and economic growth for the organization and its local and international customers. In this respect therefore, I was at a position where there were effective strategies for learning organization’s values, analyze globe’s current financial situation, and successfully understand my feeling about managing financial resources – the Dream-Plan-Track approach to financial planning (Sheldon, K.M. and Kasser, T., 1998). # What strengths and weaknesses have you discovered The international organization, Al-Rahal Auto & Finance, Inc., has a mission of being a strategic dealer partner that has the intense intension of specializing in providing personalized finance department for customers with less than perfect credit, through helping them to establish either from a position of no credit or subprime credit to a prime or near prime credit rating in a period of 36 months or less. Al-Rahal Auto & Finance, Inc. experienced team of managers which focuses largely on educating their customers about credit and thereafter providing adequate financing for an automobile with everything

SABMiller Strategic Marketing Plan Lab Report Example | Topics and Well Written Essays - 1000 words

SABMiller Strategic Marketing Plan - Lab Report Example SABMiller’s vision is to be the most admired company in the global beer industry; they are slowly accomplishing this by becoming the world’s largest brewers. SABMiller own over 200 brands of beer, they employ around 70,000 people in 75 countries, on top of this they are also the largest bottlers of coca-cola products. In Australia, SABMiller own over 58 beer and cider brands that are in the Australian Market. In late 2011, SABMiller bought out Fosters Group Limited which provided them exposure to the Australian beer and cider market. SABMiller believe that their competitive edge comes from their superior marketing and branding as well as having an understanding that every brand has a story and heritage that will always sit close to home within the local communities. SABMiller is such a successful company because they believe in corporate social responsibility and looking after the local community. They know, to succeed, you must be aware of and be able to manage your st akeholders, whether their employees, management, local community groups, local breweries, government and the media. It is for this reason that SABMiller is successful and able to be the largest brewer globally, they understand the needs of their business, both internationally and locally. Fosters Group Limited Fosters was first developed in 1888 when two brothers, William and Ralph Foster, first brewed Fosters Lager. Fosters Group Limited is part of the world’s largest brewing groups SABMiller. Fosters places it primary focus on its brewing activities as the majority of its sales revenue is driven from Carlton United Brewery. The majority of their business is done in the Australian and Pacific regions. Fosters employs approximately 2000 people, with most of those employees being employed in Australia. Fosters does trading in more than 45 countries and is the leading provider of premium beverages in beer, cider, spirits and non alcoholic drinks. Fosters Group limited prides th emselves on being the leader of innovation by investing in their brands and maintaining the highest quality standards. They wish to remain steadfast in market. Carlton United Brewery Carlton United Brewery was founded in 1854 in Melbourne, Victoria. It was in 1907 that Carlton United Brewery and Fosters joined forces, in 1983 Fosters Group Limited bought out Carlton United Brewery making the merger official. Carlton United Brewery has more than a 50% market share in the off-premise beer category. Carlton United Brewery is the largest producer of cider in Australia, producing 3 of the top rated brands. In 2007 Carlton United Brewery transformed into a franchise distribution model creating an easier way to service customers and produce top quality customer service. Due to the franchise distribution model Carlton United Brewery is now able to service over 17,000 customers and 20,000 total including hotels, clubs, liquor stores, restaurants and bars with around 800,000 deliveries made a round Australia each year. Strongbow Cider Strongbow cider was first produced in 1887; it was not until 1970 that Strongbow was first introduced into the Australian market. Bulmers was the first company to produce Strongbow, they held onto Strongbow until 2003 when Fosters Group Limited bought them out. Fosters Group Limited continue to produce and distributes Australia’s leading cider brand, Strongbow consists of five different product types they are Strongbow clear, original, dry, sweet and pear cider. 3.2 SBU The Small Business

Final-44 Essay Example | Topics and Well Written Essays - 250 words

Final-44 - Essay Example the annexation of Texas took place in 1845 when the white settlers fought for freedom from Mexico and petitioned the newly formed Republic of Texas for the Union for statehood. Then the western border between the US and the Canada was agreed to be situated at 49o of north latitude. Later, US won the Mexican war in 1848 and thereby conquered California and New Mexico through the Guadalupe Hidalgo Treaty. Afterwards, by the Gadsden Purchase, the southern Arizona was taken in 1853 from Mexico1. Thus, by the 1853 agreement, the US achieved the Manifest Destiny that constitutes the contiguous states. Annexing Texas was so important that the Manifest Destiny could have ended without it. Texas was neither part of US nor an independent state since 1836 as Mexico did not affirm Texas’s independence and also, they threatened America of war in case of providing any assistance to Texas. Thus, Texas had to acquire help from other countries in order to pay for their military expenses. Subsequently, Texas signed treaties with France, Belgium and Holland in 1839 and 1840. Moreover, the Great Britain was also looking forward to Texas so as to control or acquire the United States. Hence, the US annexed Texas so that the foreign powers can be inhibited from harming America. Annexation of Texas led to the war with Mexico that further brought additional territory under US control2 as discussed above. Americans settled the great western frontier after crossing the Mississippi River. A massive westward movement evolved after the discovery of gold in California. The annexation of the southw est territories played a significant role in the expansion of US without which the Manifest Destiny was unachievable since this annexation resulted in to an inchoate union of the conflict territories in to a successful democracy stretching throughout a continent full of fertile land, natural resources and