Consider the problem of global warming in todays society, and suggest Essay

Consider the problem of global warming in todays society, and suggest solutions for the prevention of continued global warming - Essay Example throughout its history and most of the changes have been due to the changing orbital pattern of the earth and changes in the amount of solar energy received by the earth. However the present increase in global warming occurring within the earth is also a result of increased population growth, urbanization and other human activities. All these have caused a net increase in the amount of greenhouse gases which is believed to the major causative factor for the increased warming in the earth (National Aeronautics and Space Administration, n.d). While these changes have necessitated the implementation of suitable policy changes, the global economic crisis and other special interests have nearly halted the progress towards framing such a policy. Devising such a plan, would involve the combined efforts of both governmental and non-governmental organizations for their inputs about possible calamities and in specifying the resources required in the wake of such a crisis. Urbanization and population growth: A principle contributing factor for the rise in greenhouse gases is man-made activities through urbanization and the rapid rise in population growth. Urbanization has had a profound effect on the environment worldwide as it has caused changes to the land, water and atmosphere. The number of people living in urban areas has tripled over the years and studies estimate that more than half the world’s population will reside in urban areas in the next few years (Torrey, 2004). One of the major contributing factors for the rise in urbanization is the population growth which has shown an exponential increase over the past 50 years (Little Flower, 2006; World Population Growth, 2004). This increase as well as migration of the world population will have an effect on the natural environmental resources owing to the increased consumption of food, energy, water and land. It has increased the air, water and noise pollution levels and other phenomena suc h as global warming which is

International Marketing final term paper on any brand from 'Interbrand

International Marketing final on any brand from 'Interbrand top 100 brands'. Walmart cannot be chosen - Term Paper Example This has hugely contributed to success of the company. McDonald’s first international venture was in Canada and then it had proceeded into the European and Asian markets. In all these places, the company has successfully positioned itself as a major player in food retail (Bonanno and Constance, 2008). The purpose of this paper is twofold. The first section will focus on marketing strategy that has been adopted by McDonald’s while venturing into foreign markets so as to comprehend whether it has used standardization or adaptation policies. The second part of the paper focuses on Internationalization process theory that had been adopted by McDonald’s in its foreign ventures. It has been observed that when multinational companies venture to foreign markets, they either use globalization strategies or localization strategies to promote their products. When a company pursues globalization strategy, it promotes standardized products in all places of operation. Multinationals, following this strategy, use standardized products, prices and distribution channels and promotional campaigns. Companies tend to adopt this marketing mix because standardized products are easier to brand and label. Most importantly, it helps to reduce operational cost of the company. Internationalization marketing strategies, on the other hand, are related to customization of marketing strategies for different locations in which the company operates. The rationale behind adopting this strategy is that cultural, national and regional preferences of the target market are incorporated in the marketing strategy so as to maximize probability of product acceptance (Vignali, 2001). Taylor (1 991) had pointed out that in order for a company to attain competitive advantage, both globalization and internationalization strategies must be employed. A large number of organizations have adopted â€Å"Think